You just got tricked into buying a new iPhone

“Shivam, you wanted a hand blender for your soup recipes, right? This one from Braun is available for ₹1500 on Amazon Sale” My wife exclaimed in a louder than her usual voice, with a sparkle in her eyes.

I minimized my Instagram app after completing the reel I was in the middle of watching and turned towards her literally a few seconds later.

But by then she had realized her blunder.

“Oh wait, iska price to ₹9000 hai, ye inhone EMI upar dikhai hai yaar aur actual price chhota sa niche likha hai” she uttered.

Yes, the ₹1500 price point was actually the monthly EMI for a 6 month period!

Price of that hand blender was actually ₹9200.

Well, this is a genius trick being employed by leading ecommerce websites these days.

By showing an ₹8200 price(EMI) much larger than the actual ₹52000 price tag for an iPhone 13 they convince me within a second that I can afford the phone!

Call it neuromarketing or smart UX play or simply deploying psychology to get people to give a second thought to buying an item they don’t need.

Quite an interesting & smart play by Amazon if you ask me.

Old People Know the Secret to Happiness in Life

Across different cultures in the world there is a notion that old people tend to live slower, are usually happier and also savor the small positives in life.

Some say it is because they don’t spend a lot of time on Twitter or social media in general but in truth there is a deeper reason to this.

It turns out that old people have subconsciously trained their brains to be “happier”.

I was going through my index card notes and out popped an index card that mentions a study done by a Stanford Psychologist. (this is from the book Deep Work by Cal Newport)

Laura Carstensen conducted an fMRI study where she studied the brain response of young and old people towards positive and negative imagery.

For young people their Amygdylla fired up with positive as well as negative imagery however for old people it only fired up with the positive stuff.

This means that the brain of someone who is much older actively bypasses the negative stuff almost completely ignoring it automatically while increasing their acceptance of positive imagery!

But here is the kicker, have you heard of Neuro Plasticity? Well, it simply means that all of us can rewire our brains in specific ways no matter who we are and our age.

So we too can train ourselves to be more stoic in our daily lives with more practice.