Tag: marketing

You just got tricked into buying a new iPhone

“Shivam, you wanted a hand blender for your soup recipes, right? This one from Braun is available for ₹1500 on Amazon Sale” My wife exclaimed in a louder than her usual voice, with a sparkle in her eyes.

I minimized my Instagram app after completing the reel I was in the middle of watching and turned towards her literally a few seconds later.

But by then she had realized her blunder.

“Oh wait, iska price to ₹9000 hai, ye inhone EMI upar dikhai hai yaar aur actual price chhota sa niche likha hai” she uttered.

Yes, the ₹1500 price point was actually the monthly EMI for a 6 month period!

Price of that hand blender was actually ₹9200.

Well, this is a genius trick being employed by leading ecommerce websites these days.

By showing an ₹8200 price(EMI) much larger than the actual ₹52000 price tag for an iPhone 13 they convince me within a second that I can afford the phone!

Call it neuromarketing or smart UX play or simply deploying psychology to get people to give a second thought to buying an item they don’t need.

Quite an interesting & smart play by Amazon if you ask me.

How To Magically Make People Buy Your Product

Start with inventing a product that is for the crazies, for the dreamers and for the creatives.

Then build an ecosystem around that product so if someone uses one of your products their friends must use your products in order to work efficiently.

Then come out with a new model of a previous product.

Then remove the headphone jack and send these along with your product.

These are tedious for your customers to use as they cannot charge and listen to music at the same time.

No problem, we have a solution which is more magical than ever.

Tadann!

The answer is you leave them no choice, only an empty wallet.

Does this type of organizational behavior create promoters or desserters?