Category: Daily Blogs

The Tooth Fairy Is Real

Yes, it’s true.

If you grew up in US you know what I am talking about.

You believed with all your heart that the tooth fairy is real.

And every time that tooth under your pillow turned into a dollar overnight you reinforced your belief in the power of tooth fairy.

Maybe you even knew that it was your parents who were making the exchange, but you chose to ignore it and still have a ray of hope.

As a child, the power of imagination is all that you have and you protect it from being destroyed until a few hundred people in your life have told you you’re crazy, it’s not possible, be realistic etc.

Let me put it this way, when you stopped believing in Santa Claus, tooth fairy etc. presents stopped showing up.

Even though Santa and the fairy aren’t real, real presents showed up until you had the belief.

If not your parents then your friends or else people around you want you to get what you believe in.

It’s not a surprise then when people like Steve Jobs, when vocalise their vision and their dream and their imagination other people work their asses off for their dreams.

People like Steve believed in their dreams so much that others around them want to make them happen.

It’s not going to be easy, some people are going to belittle your dreams, but then some people are going to do whatever is in their power to make your dreams a reality.

Leverage Your “Unfair Advantage”

We all have an unfair advantage in life.

Why don’t we use it.

No point in playing fair when it comes to making the most impact in life.

What’s your unfair advantage?

How can you use it?

Decisions Aren’t Hard

It is never the decision itself that is the hard part.

The Latin root of the word decide means to “cut off”

Essentially the FOMO is responsible for making decisions a tough process for us.

However, the decision is an easy thing. It is to be done only once.

The tough thing is living with that decision everyday.

The real work starts after the decision has been made.

Once you’ve made the decision, 50% of the work is done. Now all that is left is the rest 90%.

The Secret To 2700% ROI

We ran SMS campaigns for over 3 months to get about 2711% ROI on our spend.

The ROI went down by 41% during COVID lockdown to land at 2685% currently, with 32% conversion rate!

The secret to such high ROI and conversion rate?

We NEVER ran cold campaigns.

100% of our campaigns we run to people who were interested in the product.

We just helped them to take the next step.

“Marketing is done with people, we do work that matters for people who care.”

Seth Godin

You Don’t Need A Phone

You don’t really need a phone.

You actually want to talk to someone or text, hence you’ve bought a phone.

But you don’t really need to talk to someone.

What you really need is to connect with the people you know and don’t know.

But you don’t really need that connection.

What you really need is the cozy feeling that comes by bonding with someone, be it your family or friends.

But it’s not just about the feeling good part.

What you really need is to satisfy the primal need that all animals have.

The feeling of being a part of something bigger than just yourself, the feeling of being a part of a tribe.

That is why you really need a phone for.

So here is the question, Do you really need WD-40?