Leverage Your “Unfair Advantage”

We all have an unfair advantage in life.

Why don’t we use it.

No point in playing fair when it comes to making the most impact in life.

What’s your unfair advantage?

How can you use it?

Decisions Aren’t Hard

It is never the decision itself that is the hard part.

The Latin root of the word decide means to “cut off”

Essentially the FOMO is responsible for making decisions a tough process for us.

However, the decision is an easy thing. It is to be done only once.

The tough thing is living with that decision everyday.

The real work starts after the decision has been made.

Once you’ve made the decision, 50% of the work is done. Now all that is left is the rest 90%.

We ran SMS campaigns for over 3 months to get about 2711% ROI on our spend.

The ROI went down by 41% during COVID lockdown to land at 2685% currently, with 32% conversion rate!

The secret to such high ROI and conversion rate?

We NEVER ran cold campaigns.

100% of our campaigns we run to people who were interested in the product.

We just helped them to take the next step.

“Marketing is done with people, we do work that matters for people who care.”
Seth Godin

You don’t really need a phone.

You actually want to talk to someone or text, hence you’ve bought a phone.

But you don’t really need to talk to someone.

What you really need is to connect with the people you know and don’t know.

But you don’t really need that connection.

What you really need is the cozy feeling that comes by bonding with someone, be it your family or friends.

But it’s not just about the feeling good part.

What you really need is to satisfy the primal need that all animals have.

The feeling of being a part of something bigger than just yourself, the feeling of being a part of a tribe.

That is why you really need a phone for.

So here is the question, Do you really need WD-40?

The more choices you give yourself the higher the difficulty of choosing one.

Marketing usually works if there is one thing that your customer has to do.

If you give them a choice, you paralyze them.

Remember the last time you were at a breakfast cereal aisle and wanted to try out a new flavor?

Cranberry almond, choco chunk crispy, mixed berries, mixed nuts…how much time did you take to come to a decision?

Or did you just got fed up and picked up the one that you always buy?